02.2026
Behind the scenes in Valencia
For our campaign shoot, we travelled to the heart of Valencia. We didn’t choose just any location, but rather the warm ecological oasis that is Huerto San Eusebio – an orchard rich in character, history and, of course, oranges.
01.
Valencia
Our campaign shoot in an orchard in Valencia
Why Valencia? Because location matters. The right place sets the mood, gives meaning to the image, and adds something you can’t stage but can only feel.
More than a shoot
We were given a warm welcome by Isabel and Jesús, who run the farm together and have a deep love for their land, their trees and their vision. It’s not a commercial plantation but an organic eco-farm working in harmony with nature. Isabel immediately immersed us in their story, how they built the farm together, why they choose natural processes, and how she tells the story of Huerto through her illustrations. We felt that warmth not only during filming, but also over lunch at a long table, nestled between the trees, with local dishes Isabel had prepared herself.
"Para nosotros fué un placer acogeros en el huerto y esperamos que os quede un trabajo espléndido."
— Isabel
02.
Location hunting
A strong shoot location is never just a backdrop. It becomes part of the narrative. Every element, light, texture, colour, and even the silence between takes, shapes the atmosphere and strengthens the brand story. At Huerto San Eusebio, everything aligned: the sun, the rhythm of the day, the openness of the space. It is a place with character and many layers. And that depth is visible in the imagery.
International locations often add extra perspective. They allow you to see things differently and slow down which makes the images stronger.
