Chrisma renovates,
you relax.
06
Chrisma
Renovation & interiors
Renovating doesn’t have to be stressful.
Chrisma is all about providing total peace of mind – one partner, a clear process and an end result that feels like coming home.
We renovate, you relax
is not just a slogan, it is
the core of the brand.
It is the cornerstone on which all of its communication is built. Chrisma stands for trust, comfort, and quality, with an eye for detail and a touch of luxury. They take care of everything from the first idea to the final finishing touch, allowing residents to focus on what truly matters.
Bureau Blanc has been working with Chrisma for twelve years. Our monthly brainstorming sessions with Chris, the founder and managing director, have become a regular figure on our calendar, featuring dynamic exchanges where ideas grow, creativity is sharpened, and the brand continues to evolve.
For the print campaign in Het Zoute, we opted for powerful visuals and clear copy. The newspaper was distributed door-to-door and was received extremely positively. Based on the same campaign, we also developed a brochure for distribution across Belgium, ensuring Chrisma’s message resonated with the same strength everywhere.
Strong photography plays a key role in Chrisma’s communication. The imagery not only has be beautiful, it also needs to convey calmness and reliability.
The social feed follows the same logic. We used a balanced mix of quotes, completed projects, and campaign imagery within a recognisable visual signature. By highlighting Chris’s personal story, we also added a human touch to the brand.
“It’s important for us to roll out mini campaigns in summer and at Christmas, in line with our overall strategy. When they presented us with the ‘Key Concept,’ I was immediately convinced.”
An idea that literally opens doors. The key campaign was opened 2,676 times via dedicated URLs.
For Chrisma, we translated the new tone of voice and baseline into a striking, tangible campaign concept. Not a classic flyer, but a key. It sparks curiosity before it’s even read.
The summer campaign was distributed door-to-door and instantly stood out. Who had dropped this key in the mailbox? Was it the concierge, a neighbour, or the gardener? Only after scanning the QR code was the mystery revealed, taking recipients to a landing page featuring a tailored video fully aligned with the brand story.
Later in the year, we gave the key concept a playful winter theme. For the Christmas campaign, our concept involved a smaller door-to-door campaign with a playful touch, combining warmth and humour.
Here too, the QR code took recipients to a personalised landing page but this time with festive greetings. There were no grand statements, but instead a thoughtful gesture that lingered and brought the brand closer to clients and partners.
